Rhode Island Pride celebrated its 50th anniversary in 2026 and hosted a series of events in Providence, Rhode Island, including Rhode Island PrideFest and the Illuminated Night Parade. In total, the weekend welcomed more than 100,000 guests.

Escalante Creative partnered with Rhode Island Pride during the festivities to cover social media. The Escalante Creative team supported content through short-form video between the Rhode Island Pride social media accounts to deliver engaging and timely content.

These short-form videos covered key public service announcements such as parking, bus routes, and where folks with accessibility needs were able to receive the support they needed.

During the weekend’s performances, we interviewed performers before they went on stage, connected with and showcased small business owners during PrideFest, and chatted with attendees about what Rhode Island Pride means to them.

The result of our partnership was a series of viral videos and engagement from the online community across social media platforms.