Latinos Unidos

Escalante Creative was a proud partner and Resiliency Sponsor at the Latino Policy Institute’s annual fundraiser, Latinos Unidos. Our goal was to create content that would promote the event and drive fundraising for the Latino Policy Institute.

Through a series of short-form videos, our team created content that generated excitement online by embedding nostalgic Latino references in these videos that sparked conversations online.

At the Latinos Unidos event, our team was in action capturing interviews and filming the event. We had a fun “Hello Cam” that was placed at the top of the door frame as guests arrived, we had them greet the camera overhead, and later posted a “Hello Cam” recap. Our team also uploaded and covered Instagram Stories throughout the evening, keeping the event coverage current, timely, and engaging.